A FRESH START!
A fresh start makes all the difference when things get a bit stale. And that’s exactly what we recommended for Start!, Sweden’s first granola brand, launched in 1974. Seen as old-fashioned and lacking healthy cues, a dramatic repositioning was called for to halt the decline of this national hero and avert its 20% year on year downturn on sales.
In a complete repositioning and pack evolution of the Start! brand, we harnessed some untold truths - its heritage, generous personality and crafted provenance from the cereal growing plains of Järna – in a design that captures the natural townscape of Järna and creates a fresh, vibrant look in tune with a modern Swedish lifestyle.