Vibrant, vital, versatile, vivid, Vida.
Vida
Be the most colourful you
Vida has created vitamin supplements, each developed and produced at their own in-house production facility in Finland, for 20 years. Using clean, high-quality, protein-rich and researched raw materials, the Vida vitamin range is a collection of superior products, trusted across Finland. However, their credentials were not reflected in their brand and packaging, leading the brand to become lost in the noise of the supplements space.
We approached the project with three main objectives: reinforce Finnish provenance, improve brand standout and better communicate each benefit. We achieved these using a combination of bold simplicity and vibrant illustration.
We approached the project with three main objectives: reinforce Finnish provenance, improve brand standout and better communicate each benefit. We achieved these using a combination of bold simplicity and vibrant illustration.
Portfolio strategy
Brand redesign
Packaging design
Brand world
Premium range
“Over the past year, we have worked very closely with BrandMe and it has been very inspiring. The whole BrandMe team has a strategic approach and thorough understanding of brand building through the design.”
Sari Lija
VIDA Brand Manager, Leader Foods Oy
Approach.
Ole värikkäin sinä – Be the most colourful you.
The Vida range had become generic, without any defined characteristics or assets. It wasn’t effectively communicating their brand or building brand presence on shelf. The supplement category is a sea of colour on small formats, so Vida was getting lost.
We rationalised the range with a clear portfolio segmentation, and distinct colour differentiation. Each segment now brings to life the emotional benefits of their product ranges, reinforcing their quality and expertise, and visually evokes the Finnish essence of the brand. The brand now looks as good as those that take their products feel.
We rationalised the range with a clear portfolio segmentation, and distinct colour differentiation. Each segment now brings to life the emotional benefits of their product ranges, reinforcing their quality and expertise, and visually evokes the Finnish essence of the brand. The brand now looks as good as those that take their products feel.
