More contemporary all round.
Terry’s
Deliciously unsquare since 1932
Terry’s Chocolate Orange is one of the UK’s most iconic and LOVED chocolate brands. Originally created by Terry's of York in 1932, it’s cherished for its delicious taste, uniquely un-square formats and quirky, fun personality
Identity redesign
Packaging
Brand activation
Seasonal limited Edition
“It has been an absolute pleasure to work with BrandMe on our Terry’s Chocolate redesign. From their strategic approach to a perfect execution, going above and beyond our initial brief and always meeting deadlines, the project has been managed brilliantly by the BrandMe team. We couldn’t be happier with the design result and the process.”
Lorene Decam
Terry’s Chocolate Senior Marketing Manager, Carambar
Approach.
A zest for design.
We were challenged to transition Terry’s from ‘the chocolate-orange brand’, to a brand that could allow for more creative flex and new product developments. The aim was to position Terry’s as a dynamic megabrand for everyday enjoyment and indulgence.
Our new identity heroes Terry’s front and centre – flipping the brand hierarchy to make the brand the main focus, not the flavour. This shift not only diversified the brand beyond its orange-centric identity but also facilitated the introduction of new flavours, like mint.
We built on the already playful design language by adding pops of colour, fun new characters and elements of discovery within the logo and dialled up Terry’s light-hearted tone of voice by introducing playful puns and creative twists across the packaging. Terry’s is now everyone’s – and will be for generations to come.
Our new identity heroes Terry’s front and centre – flipping the brand hierarchy to make the brand the main focus, not the flavour. This shift not only diversified the brand beyond its orange-centric identity but also facilitated the introduction of new flavours, like mint.
We built on the already playful design language by adding pops of colour, fun new characters and elements of discovery within the logo and dialled up Terry’s light-hearted tone of voice by introducing playful puns and creative twists across the packaging. Terry’s is now everyone’s – and will be for generations to come.
Seasonal.
A beloved part of many seasonal celebrations throughout the year, we continuously partner with Terry’s on their seasonal limited editions for Christmas and Easter. Whether it’s their sell-out advent calendar, wintery chocolate bar NPDs, or variety of Easter eggs featuring playful characters, Terry’s are sure to be at the heart of the fun and celebrations!
