Approach.
Storytelling for success.
Very few companies can boast a heritage that spans four generations of the same family, so when Thompson’s came to us with the goal of breaking into the wider UK market (they already held a 25% market share in Northern Ireland) we knew telling the brand’s story was the key to success.
Our brief was to create a new brand identity that would really celebrate the Thompson family’s unique and hands-on passion for tea blending, to appeal to new tea drinkers and our existing loyal consumers.