A new frozen brand, ready to stand the heat.
Limaz
Hot climate, cool foods
Riyadh based Zamil Group approached us to help develop their new brand ‘Limaz’, a frozen food e-commerce brand, initially targeting the Saudi market as well as the neighbourghing Gulf States.
Packaging
Brand communications
Liveries
Art direction
"Our challenge was to build a new brand that celebrated its Saudi Arabian provenance and character, whilst creating a progressive and bold visual identity. This was coupled with a dynamic packaging look, crafted to hero the qualities, taste and freshness of frozen food."
Adam Wilford
Creative Director, BrandMe
Approach.
Made to challenge.
We developed a brand positioning around the idea of ‘providing enjoyable experiences’, specifically aimed at the target market of progressive 20 to 45 year olds.
The proud new 100% Saudi brand features a distinctive, vibrant personality with an identity and packaging design inspired by international challenger brands – ready to stand out in a traditional but fast-evolving category. The distinctive and memorable brand image provides quality and taste reassurance, across a range of over 20 new products. A cool new look, for the coolest of foods.
The proud new 100% Saudi brand features a distinctive, vibrant personality with an identity and packaging design inspired by international challenger brands – ready to stand out in a traditional but fast-evolving category. The distinctive and memorable brand image provides quality and taste reassurance, across a range of over 20 new products. A cool new look, for the coolest of foods.
