IN HARMONY WITH NATURE
The world today sees developing food trends oozing personality, character and warmth. As such, the organic food category has faced increasing competition to stay appealing and relevant to consumers.
Introduced in the early 2000s, Sainsbury’s SO Organic brand had been left behind in recent years and needed a new, bold and enticing look with a strong tone of voice to stand out from the crowd.
Our new identity-led redesign focuses on building a more enticing brand experience, encouraging consumers to get back in touch with nature and celebrate the genuine imperfection of organic produce, all whilst reassuring them of the premium quality and expertise that the Sainsbury’s name brings to the range.
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