CRAFTING AN ICON
As Finland’s most iconic soft drink brand since 1949, Jaffa needed to bring together what was a very disparate brand presentation across their ranges, reinforcing its positioning as the authentic, original, Finnish soft drink to engage with a younger and broader consumer base.
We refreshed the brand’s look, bringing synergy between the core and sugar-free variants, enabling easy navigation across the brand portfolio and strengthening Jaffa’s shelf impact.
Our design ensures continuity of its heritage while modernising it, with greater emphasis on Jaffa’s unique visual style and Finnish personality. The fresh and contrasting colour palette helps make the brand image contemporary and relevant for future generations.