RIbena
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JUICY GOODNESS

Untouched for nearly 15 years, this national treasure needed a new brand design to extend its appeal to a key new audience - young pre-family adults -
and establish a cohesive brand architecture
and identity across its ‘ready-to-drink’
cartons and squash portfolio.
Our task? To respect Ribena’s key brand equities and significantly enhance
its much-loved ‘Ribenary feeling’
and juiciness.

Untouched for nearly 15 years, this national treasure needed a new brand design to extend its appeal to a key new audience - young pre-family adults - and establish a cohesive brand architecture and identity across its ‘ready-to-drink’ cartons and squash portfolio.
Our task? To respect Ribena’s key brand equities and significantly enhance its much-loved ‘Ribenary feeling’ and juiciness.

To reinforce its juicy heritage we integrated a new droplet into the logo device and applied it consistently across the range. The pack connected instantly with consumers in research, demonstrating increased purchase intent.

RIbena - BrandMe
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Ribena - BrandMe
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THE BRILLIANT NEW DESIGNS... REFLECT THE FUN AND PLAYFUL QUALITIES OF RIBENA AND BRING THE PORTFOLIO TOGETHER FOR GREATER ON-SHELF STANDOUT.

EMMELINE PURCELL

Brand Manager, Lucozade Ribena Suntory UK

Ribena Minis multi pack design
Ribena pencil drawings image
Ribena 3D bottle model
Ribena Minis packing designs
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