BRINGING FRESH A'PEEL'
When global brand Orangina needed to rethink how their brand identity works across markets, they approached us to refresh their branding and packaging within the UK.
The new design retains the fundamentals of their global presence, but we flipped the hierarchy of the brand colours to ensure the iconic orange flavour of the drink sits at the heart of the new design, complemented by its traditional dark blue.
We modernised and re-illustrated the brand logo to accentuate the orange peel texture while highlighting the gentle and refreshing effervescence of the drink, dialling up its taste appeal. The new logo uses a strong shadow to evoke the sunny feelings historically associated with Orangina.
BUILDING ON THE SUCCESS OF OUR PREVIOUS ORANGINA DBA AWARD-WINNING DESIGN, WE HAVE BEEN PROUD TO CONTINUE TO GROW THIS CLASSIC BRAND, ENHANCING ITS CHARACTER, UNIQUENESS AND NOSTALGIA BY EVOLVING THE DESIGN TO KEEP IT RELEVANT FOR TODAY'S CONSUMERS.
KENDRAH JOHNSON
Associate Director
