An established Finnish icon, Novelle can boast some of the purest water in the world. It has become a lifestyle staple of Finnish lives, bringing refreshment to the nation.
Our brief was a full refresh of the brand, communicating its purity, refreshment cues and Finnish provenance, whilst dialling up the personality. We wanted to create a truly ownable look that pulls it apart from other water brands and strengthens the brand's premium appeal.
A new, bespoke and more ownable bottle was our first step in building a more unique brand presence, designed to align with Novelle’s positioning as a pure and natural icon of Finland.
A logo refresh and new brand architecture followed, focusing on refreshment, taste and enhanced flavour communication.
IT HAS BEEN A PLEASURE WORKING WITH BRANDME. THEIR STRATEGIC CONTRIBUTION TO THE REPOSITIONING OF NOVELLE AND THEIR HIGHLY CREATIVE AND TECHNICAL SKILLS DELIVERED A BOTTLE, IDENTITY AND PORTFOLIO DESIGN THAT COMMUNICATE NOVELLE’S VIBRANT, ACTIVE AND PROGRESSIVE PERSONALITY. WE ARE CONFIDENT THAT THE NEW DESIGN WILL STRENGTHEN NOVELLE’S POSITION AS A TREASURED ICON OF EVERYDAY FINNISH LIFE, OFFERING THE PUREST NATURAL REFRESHMENT CHOICE.
Brand Manager – Water and Wellbeing, Hartwall
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