FEED YOUR INNER WINNER
As a celebrated Sports Nutrition expert, Multipower invited us to realise their new positioning with a modern brand identity and flexible brand architecture that could rationalise a 150-product portfolio into three core segments spanning ‘body building, endurance and lifestyle’.
The new design packed a punch, achieving 35% sales uplift in the first 9 months.
The premium new look was designed to motivate consumers by conveying each product’s key scientific benefits within a hierarchy of communication, thus echoing their individual information needs. And this positive design formula led to winning results.
BRANDME SHOWED GREAT PROFESSIONALISM, CREATIVITY, ORGANISATION AND SERVICE SKILLS THROUGH THE WHOLE BRAND DESIGN AND ROLL-OUT.
JESSICA CARLI
Atlantic Multipower
