Inspired by the clash and collide of the seemingly unfamiliar and distinctly different, we designed MashUp to shake up drinking habits and challenge the norms within the drinks category.
Our brand creation brief was to position and design a new drink brand targeting teens and young adults who are looking for low-calorie, great-tasting refreshment. Our remit included innovation platforms, naming, concept creation, storytelling, graphic and structural bottle design, as well as off-pack communications.
As a refreshing blend of pure water, fruit and natural ingredients, MashUp appeals to those with a thirst for uncomplicated, Insta-worthy drinks and for more diverse, unique and foodie experiences.
WE KNOW FROM RESEARCH THAT CONSUMERS REALLY LIKE OUR REFRESHED LUCOZADE ENERGY PACKS, WHICH THEY BELIEVE ARE MUCH MORE MODERN, AND THAT THIS EYE-CATCHING NEW DESIGN WILL DRIVE FURTHER INTEREST IN THE RANGE, WHICH IS ALREADY GROWING AT 47% YEAR ON YEAR”
Lucozade Energy Brand Manager, Lucozade Ribena Suntory UK
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