FOR THE CRAFT-CURIOUS
Maltsmiths was created to bridge the gap between premium lager and craft beer from two master brewers with a genuine love for their passion. As a fresh contender in the beer aisle, our challenge was to reposition the brand to help encourage the craft-curious consumer of the modern world.
Maltsmiths was created to bridge the gap between premium lager and craft beer from two master brewers with a genuine love for their passion. As a fresh contender in the beer aisle, our challenge was to reposition the brand to help encourage the craft-curious consumer of the modern world.
The brand lives on the shelf as a call to action amongst the usually cluttered and quite confused fixture between world and craft beer; a beacon of contemporary and clear design, providing standout and style.
Partnering with Heineken UK, we created the bold identity to mirror the passion
and heritage of the original breweries: the anchor for Hamburg and the stag for Scotland. To bolster the rich story of provenance, we created the tagline ‘Brewing Collaboration’; a take on the collaboration between Heineken and the brewers themselves.
Partnering with Heineken UK, we created the bold identity to mirror the passion and heritage of the original breweries: the anchor for Hamburg and the stag for Scotland. To bolster the rich story of provenance, we created the tagline ‘Brewing Collaboration’; a take on the collaboration between Heineken and the brewers themselves.
OUR MALTSMITHS ARE FOLLOWING
THEIR PASSION AND CREATING CRISP,
FULL-FLAVOURED BEERS THEY WANT
TO DRINK. THE NEW DESIGN PERFECTLY SHOWCASES THEIR PASSION FOR BREWING AND BEYOND, WHILE CREATING STANDOUT ON THE BAR AND IN THE FRIDGE.
OUR MALTSMITHS ARE FOLLOWING THEIR PASSION AND CREATING CRISP, FULL-FLAVOURED BEERS THEY WANT TO DRINK. THE NEW DESIGN PERFECTLY SHOWCASES THEIR PASSION FOR BREWING AND BEYOND, WHILE CREATING STANDOUT ON THE BAR AND IN THE FRIDGE.
SAM FIELDING
Maltsmiths Brand Manager, Heineken UK
