THE FAMOUS AUSTRALIAN
When your brand is known more for promotions than quality, you have a problem. With the premiumisation of mainstream lagers and the competition it faced, Foster’s had an urgent need to re-establish itself as an easy drinking beer with genuine craft and provenance.
We kept true to the warm and easy-going nature of the brand’s Aussie heritage and enhanced its visual impact with a more premium look, whilst expanding the brand across 3D, POS and new innovations.
By 2015, Foster’s had become the No.1 off- trade lager in the UK. Our ten-year partnership with Foster’s has yielded the ‘Best Branded Packaging’ and ‘Overall Grand Prix’ Award for Design Effectiveness, as well as the 2012 ‘Marketing Society Award for Excellence’.
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