The vibrant new brand redesign of VIDA, a leading supplement brand in Finland, encompasses a new identity, range segmentation and packaging design.
It conveys VIDA’s unique brand positioning and promise to ‘be the most colourful you’, encouraging people to lead a healthy and active life, every day.
In a busy and visually noisy health supplement category, the challenge was to deliver an engaging and emotive brand that enables easy navigation, reflects VIDA’s passion, and empowers consumers
to find the right products every time.
A key aim was to create a clear portfolio segmentation with distinct colour differentiation
and graphic illustrations to break VIDA’s previous monolithic pack design. Each segment now brings to life the emotional benefits of their product ranges, reinforces their quality and expertise, and visually evokes the Finnish essence of the brand.
OVER THE PAST YEAR, WE HAVE WORKED VERY CLOSELY WITH BRANDME AND IT HAS BEEN VERY INSPIRING. THE WHOLE BRANDME TEAM HAS A STRATEGIC APPROACH AND THOROUGH UNDERSTANDING OF BRAND BUILDING THROUGH THE DESIGN.”
VIDA Brand Manager at Leader Foods Oy
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