A STRONG FINNISH
It takes courage to re-invent an original but, with the rise of new artisan brands, Finn Crisp challenged us to update their brand positioning and pack design to extend the brand’s appeal across diverse consumer profiles, occasions and international markets. The new design would enhance range differentiation and provide a platform for future innovation.
Recognising Finland’s unique culture and landscape alongside Finn Crisp’s long baking tradition, we created an identity encapsulating both ubiquitous silver birch and baking craft. Retaining the quintessential red, the new brand architecture helps to distinguish each range under the Finn Crisp umbrella while enticing food shots by a well-known Finnish photographer further add to its foodie appeal.
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