A NATIONAL TREASURE
Originally launched in 1954, as the country’s first carbonated soft drink containing real fruit juice, Sumol is a true Portuguese national treasure with a growing international presence.
We were briefed to modernise the brand’s iconic look, improve, clarify and strengthen the range flavour communication.
The new design is fresher and bolder, harnessing Sumol’s open-minded sense of freedom, proud individuality and its naturally refreshing qualities. It also brings consistency to the brand mark across all touch points and simplifies the overall range.
The new packaging heroes the real fruit taste of the core varieties, bursting with fresh personality and contemporary style.
JOIN THE TRIBE
We designed this collectable Limited Edition to tap into the values of younger generations and the brand's self-expressive and inclusive personality. Each mask has been crafted to not only reflect the key colours of the flavour, but also for creativity within the character to shine.
We are all unique individuals, but together we are part of the Sumol tribe!
SHOW YOUR STRIPES
Reinstating Sumol’s celebration of true authenticity and individuality, this limited edition adopts a nostalgic style and takes cues from the evolution of Sumol’s design throughout the years.
The campaign to present these new designs was based on the idea that “we are all limited editions” reinforcing the brand’s new positioning and new claim: Proudly, Sumol.
MAKING THE CANS SING
Inspired by Angolan singer, Eva Rap Diva, who shares the individual character and inclusive spirit of Sumol.
This design generated engagement using the energy of the singer’s single-minded lyrics as statements, as her edgy personality naturally fits with Sumol’s brand values.
DRESSED UP FOR CHRISTMAS
Already a staple among Portuguese families, Sumol's festive limited edition is designed to bring cheer and fun to a traditional time of the year. For Christmas we took the cans and put a contemporary and bold twist on the season. Sumol does Christmas the right way!
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