RIbena
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JUICY GOODNESS

Untouched for nearly 15 years, this national treasure needed a new brand design to extend its appeal to a key new audience - young pre-family adults - and establish a cohesive brand architecture and identity across its ‘ready-to-drink’ cartons and squash portfolio.
Our task? To respect Ribena’s key brand equities and significantly enhance its much-loved ‘Ribenary feeling’ and juiciness.

RIbena
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To reinforce its juicy heritage we integrated a new droplet into the logo (device) and applied it consistently across the range. The pack connected instantly with consumers in research, demonstrating increased purchase intent.

RIbena
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“The brilliant new designs... reflect the fun and playful qualities of Ribena and bring the portfolio together for greater on-shelf standout.”

“The brilliant new designs... reflect the fun and playful qualities of Ribena and
bring the portfolio together for greater on-shelf standout.”

Emmeline Purcell

Lucozade Ribena Suntory

Ribena Minis multi pack design
Ribena pencil drawings image
Ribena 3D bottle model
Ribena Minis packing designs
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