Orangina
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AN AWARD WINNING CLASSIC

The famous, once-adored drink of French summer holidays, with its iconic bulb bottle, had lost its sparkle (je ne sais quoi?) in the UK. Largely forgotten, it was trapped in a high-volume-low-price strategy and was losing 20% sales year on year. Our redesign achieved a 66% value increase and won (us?) the 2017 Design Effectiveness Award.

Orangina Plastic Bottle Design
Orangina Range Design
Orangina Can Design
Orangina Plastic Bottle Design
Orangina Glass Bottle Design
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We developed new graphics and pack structures promoting the brand’s beloved assets - colour, shape and pulpy deliciousness - to restore Orangina’s iconic heritage and maximise its ‘everyday’ premium appeal to 22+ year old open socials.

“BrandMe’s creative expertise and a detailed knowledge of manufacturing capabilities have delivered fantastic results for us with increased sales and shelf impact.”

“BrandMe’s creative expertise and a detailed knowledge of manufacturing capabilities have
delivered fantastic results for us with increased sales and shelf impact.”

Jamie Nasciemento

Orangina - LRS

Orangina Beach Bottles Design
Orangina Bottles In Sand
Orangina Can Designs
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WHY NOT ALSO CHECK OUT

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