Multipower
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FEED YOUR INNER WINNER

As a celebrated Sports Nutrition expert, Multipower invited us to realise their new positioning with a modern brand identity and flexible brand architecture that could rationalise a 150-product portfolio into three core segments spanning ‘body building, endurance and lifestyle’.
The new design packed a punch, achieving 35% sales uplift in the first 9 months.

Multipower Pure Whey Protein Packaging Design
Multipower Whey Isolate Protein Packaging Design
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Multipower Pure Whey Protein Packaging Design
Multipower Whey Isolate Protein Packaging Design
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Multipower Man eating protein bar
Multipower Pattern
Multipower Logo
Multipower Energy Bars
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The premium new look was designed to clearly pull out each product’s key scientific benefits and the results were undeniable. In just three months, the new range helped Multipower achieve a 35% sales uplift.

The premium new look was designed to motivate consumers by conveying each product’s key scientific benefits within a hierarchy of communication, thus echoing their individual information needs. And this positive design formula led to winning results.

“BrandMe showed great professionalism, creativity, organisation and service skills through the whole brand design and roll-out”

“BrandMe showed great professionalism, creativity, organisation and service
skills through the whole brand design and roll-out”

Jessica Carli

Atlantic Multipower

Multipower
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