Kronenbourg
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LIMITED EDITION CHAMPION

As brand designers for Kronenbourg limited editions since 2014, we apply creativity and brand sensitivity to bring a fresh dimension and add value to the proposition each time.
This ‘champion’ pack delivered a 13% on-trade volume growth and £16 million increase in income, a success we’ve built on year on year.

Kronenbourg
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Unmistakably French with his depth of character and passionate pride, Eric Cantona embodies the Kronenbourg spirit. So who better as pack hero? Building on a football ritual performed by the fans to bring on victory – Cantona’s ‘popped collar’ trademark - this limited edition pack both promotes the footballing legend and wins sales.

Kronenbourg Eric Cantona box design
Kronenbourg Eric Cantona Graphic Illustration
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“The limited edition Cantona pack was a huge success story and returned Kronenbourg to penetration growth. BrandMe managed to convey our pride and passion, delivering a brilliant design solution despite a very tight timescale.”

“The limited edition Cantona pack was a huge success story and returned Kronenbourg
to penetration growth. BrandMe managed to convey our pride and passion, delivering a
brilliant design solution despite a very tight timescale.”

Ifeoma Dozie

Heineken

Kronenbourg Cantona Can Design
Eric Cantona Portrait Illustration
Kronenbourg Cantona multi pack packaging design
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WHY NOT ALSO CHECK OUT

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