THE FAMOUS AUSTRALIAN
When your brand is known more for promotions than quality, you have a problem. With the premiumisation of mainstream lagers and the competition it faced, Foster’s had an urgent need to re-establish itself as an easy drinking beer with genuine craft and provenance.
We kept true to the warm and easy-going nature of the brand’s Aussie heritage and enhanced its visual impact with a more premium look, whilst expanding the brand across 3D, POS and new innovations.
By 2015, Foster’s had become the No.1 off- trade lager in the UK. Our ten year partnership with Foster’s has yielded the ‘Best Branded Packaging’ and ‘Overall Grand Prix’ Award for Design Effectiveness, as well as the 2012 ‘Marketing Society Award for Excellence’.
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